Vin De France Cocktails: Demonstrating a strategy for conquest

During Wine Paris, more than 1,000 VDF Cocktails were served over three days at our stand. VDF members, wholesalers, restaurateurs, journalists and influencers were able to see for themselves:

• The appeal of the recipes
• The public's enthusiasm
• The relevance of the positioning
• The operational efficiency of the service

Recipes aligned with new consumer expectations

VDF Cocktails respond to market developments:

• Low alcohol and sugar recipes
• Compatibility with establishments with a full liquor licence
• Young adults' search for freshness and novelty

They also serve as a lever for added value:

A single bottle can generate:

• Bottle sales
• Glass sales
• Cocktail sales

Barrelling: facilitating operations

Big news for 2026: barrelling recipes in partnership with Requin.

Results observed during Wine Paris :

• Service in 7 seconds
• Smooth operation during peak periods
• Consistent quality
• No staff overload

A model particularly suited to festivals and high-volume establishments.

Following their success at the Lollapalooza Paris festival in 2025, VDF Cocktails will also be present at the We Love Green festival, continuing to win over a wider audience.

VDF Cocktails in KeyKegs are not just a theoretical promise.

Lucie Bagarre (lucie.bagarre@anivin.org) is available to discuss and share our insights on this new way of consuming Vin De France.