Testimonials
« Most US consumers when they think of France think appellations which they don’t really understand. VDF is more approachable, with varieties labelling that is easily understood by consumers. It feels familiar to US consumers. »
ALEX BOURDEAUX, TOTAL WINE & MORE, USA
« A major commercial advantage is that anything can be done in the production process, much like in the New World. So VDF is really adaptable to a fast-moving reality. And I’m talking about both the liquid in the bottle and the packaging. »
JOHAN LARSSON, SYSTEMBOLAGET, SWEDEN
« The tasting showed us a new generation of wine makers, and we can see that we can change our ranges. When I think of VDF I think: price, quality, innovation, flexibility, openness and looking ahead. »
ALEXANDRA FRANZEN, EDEKA FOOD SERVICES, GERMANY
« VDF gives winemakers a little more liberty to make wines more consumer friendly. I think there is an opportunity here for companies to blend wines from across France, and experiment with new and different grape varieties and tastes. VDF is about freedom and value pricing: and American consumers are looking for value. »
TOM DOBSON, SPEC'S FINE WINE & SPIRITS, USA
« VDF can help us introduce different varietals to consumers. »
FOUAD ESTEPHAN, ARZEN, NIGERIA
« VDF represents easy to drink wines. It’s about pleasure and value for money. I like that the labels are simple and clear, I like the focus on varieties. This makes the wines easier to understand. »
BAEKSEO JIN, LOTTE WINE, SOUTH KOREA
« VDF combines prestige and quality. I think of variety, savoir-faire, innovation, trust, approachability when I think of VDF. »
BRENDA TERESA PALAFOX GUERRA, PALACIO DE HIERRO, MEXICO
« Younger consumers are looking for innovative wines – skin contact, orange wines, and new interesting styles and blends. Our customers are well travelled and aware of global wine trends, so they now want to try these VDF wines at home. »
GORDANA JOSOVIC, ATLANTIS RESORTS, UAE
« The category allows us to try things away from the traditional – both for the liquid and the packaging. This helps us target the younger customer. VDF is perfect to appeal to them with its colourful and attractive packaging. »
GUILLAUME DRUBAIX, SYSTÈME U, FRANCE
« The advantages are clear: Price point and quality. To sum up VDF I would say ‘Best bang for your buck’. »
CAITLIN BURDICK, WHOLE FOODS, USA
« VDF in six words – creative, flexible, adventurous, future, price friendly. »
CARSTEN CESAR, TASTER WINE, DENMARK
