Testimonials

« VDF is very appropriate for the US market as the wines offer a great price, great quality and innovative styles and packaging. The wines are easy to understand based on the label and taste profiles, and therefore appeal very well to US customers. »

KATHLEEN STALEY, TOTAL WINE & MORE, USA

« VDF represents the freedom to make wines we know our customers are going to love. We will see it growing in our portfolio. »

DAVE ROBERTS, VIRGIN WINES, UK

« VDF is very relevant… from popular premium to premium wines. We have more and more wines on the shelves. Consumers want a good wine from France and don’t understand appellations, so VDF is a good solution.»

BARBARA HOUTZAGER, AHOLD DELHAIZE, NETHERLANDS

« Varietal and style is becoming increasingly important for younger wine drinkers – more than origin and ‘terroir’. VDF offers exactly this.»

JOHANNES LÜDDENS, RINDCHEN’S WEINKONTOR, GERMANY

« For me the competitive advantage of VDF is that whilst championing the origin – France – it also permits wine makers the liberty to try different blends and styles. »

ARI GORENSTEIN, VISSIMO, BRAZIL

« Wine is becoming trendy here (in South Korea). VDF offers casual, easy and approachable wines which offer value for money. These are lifestyle wines. »

GONGWA LEE (STEVE), TIGER INTERNATIONAL, SOUTH KOREA

« VDF simplifies the offer from France. The wines are clear and easier to understand than the rest of the French offer and the grape and brand appears on the label. These are easy to drink wines. »

SUSAN GITU, NAIVAS, KENYA