Vin De France

Vin De France, the designation for nationally sourced wines, complementing the french wine proposition.

Created in 2009, the designation complements the two other categories of French wines: wines with a Protected Geographical Indication (P.G.I) and wines with a Protected Designation of Origin (P.D.O). France retains its status in the global wine market by offering a complementary range of competitive wines.

 

Let's forget the pyramid

France’s three designations (VDF, PGI, PDO) all offer accessible wines and premium wines!

WINE OF NATIONAL ORIGIN

VDF
VIN DE FRANCE

Varietal (s) & vintage

REGIONAL WINES

PGI
 

Protected Geographical Indication

TERROIR WINES

PDO
 

Protected Designation of Origin

 

LIBERTY, QUALITY, CREATIVITY, DIVERSITY & ACCESSIBILITY,

THE KEYS TO THE SUCCESS OF VIN DE FRANCE

 

 

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A more evocative and accurate designation

 

The primary motivation for creating Vin De France was to secure a more evocative and accurate designation, reflecting the premium image French wines enjoy abroad. In practice, the wines retail in supermarkets where they offer excellent value for money, but also in the finest wine merchants and restaurants, in France and beyond, where the price spectrum is more broad-ranging.

If you had to sum up the designation in a single word the appropriate description would be ‘liberty’. Its primary quality does not stem from its region of origin or a strict set of specifications but in the freedom it offers winemakers and winegrowers to get their creative juices flowing. From the vineyard to the winery, Vin De France offers the freedom to those who create wines to give free-rein to their inventiveness.

Vin De France has become a full-fledged category with a unique genetic make-up. 

 

By blending the same grape variety grown in different regions, native varieties with more familiar grape names, and several varieties for their complementary nature, they can craft new flavour profiles.

Vin De France has become the ultimate ‘playground’ for these precision artisans, allowing them to produce harmonious, easy-drinking wines. 

Vin De France gives them the opportunity to create differentiated wines geared to current consumer demand. The freedom to blend also frees them from regional weather hazards, guaranteeing consistent quality from year to year. 

The wines convey an accessible, clear message through a name, one or several grape varieties, an origin and French expertise. Their accessibility is further enhanced by their excellent value for money. Consequently, for over ten years, they have been successful across the globe.

After conquering markets in neighbouring countries, and since 2013 nations outside the EU – particularly the American, and more recently the Australian market – the wines’ success with international buyers only confirms the relevance and positioning of the designation.

The diversity of producers reflects that of the category itself: businesses range from very small to small and medium-sized companies along with large corporations, spanning the different branches of the industry – vintner-negociants, co-operatives and independent wineries. All these wines share the same expertise combining tradition and innovation.

 

Why do buyers all over the world choose Vin De France for their consumers? - EN

MODERN PACKAGING

Ease of adoption for consumers

AFFORDABLE PRICES

Enhanced profitability

EXCELLENT VALUE FOR MONEY

Faster depletions

CREATIVENESS OF THE WINES

Freedom for winemakers and growers to get creative

VIN DE FRANCE

New flavour profiles, modern branding, excellent wines!

 

Recognising a Vin De France

  1. IT IS EASY TO UNDERSTAND
    A name, a recognised origin (France), a grape variety (s) and a vintage.
  2. IT IS UNIQUE
    A varied range of grape varieties, novel varietal blends, heirloom grapes, different provenances and diverse winemaking techniques (modern or ancient methods).
  3. IT IS CONTEMPORARY
    With packagings that are attractive and upend conventions and names that really rock, it appeals to young consumers and their keenness to try new things.
  4. IT IS GENUINE AND ACCESSIBLE
    Consistent quality, mid-market pricing and excellent value for money whatever the price bracket.
  5. IT HAS A MISSION
    Whether it is organic, biodynamic, grown sustainably, displays an endorsement or not, it respects the environment and meets society’s need for sustainable products.

Summary

Vin De France conveys a simple message. By allowing producers to blend the finest grapes from different parts of France, the focus is on the grape variety (ies) and therefore on the flavour. Wines in this category can be made by artisan producers or wine designers but they are above all creative and promote a different idea of wine, one that is genuine and accessible.

The wines allow winemakers and growers to get their creative juices flowing. Mixing tradition and innovation, reinventing the classics and breaking the mould are some of the aspirations of their aficionados keen to indulge in the ultimate experience.